Based in the North Island of New Zealand, we’re a small team of mountain bike parents with a global vision – to raise the next generation of mountain bikers.
Our story begins in summer 2016, when mountain biking with kids was splitting up the family for co-founder Dan Necklen.
“Our kids were 3, 7 and 9 years old at the time, and we’d literally have to split up to go riding. We’d head to Rotorua for the day, and I’d ride the longer trails with our older boys, whilst my wife Alicia would have to stay near the carpark with our youngest son on his balance bike. We all loved mountain biking, but we hated having to split up to do it – we had to find a better way.”
And so the search began.
Dan knew that a rear mounted seat wouldn’t work on his full suspension bike, so he started looking at other front mounted child seats – and he found two options suitable for mountain biking. But unfortunately, the first one wouldn’t fit the stem of his bike, and the second was a permanent attachment which risked scratching his pride and joy.
That’s when co-founder, product designer and MTB Dad Tom Hayward stepped in. The brief was simple. To design a child bike seat for parents who have high end full-suspension bikes, and want to take their kids mountain biking with them.
“After several prototypes, and plenty of feedback from MTB families and bike retailers, we had a design that was working really well – and most importantly, parents and kids were loving it!”
Fast forward a few months, and the first version of the shotgun seat was born, and a pre-order campaign helped launch the brand in New Zealand. In March the following year, the shotgun handlebar accessory was released, and the company evolved from a single-product business, into a wider brand with the vision of raising the next generation of mountain bikers.
- In getting kids off devices and onto mountain bike trails
- In parents spending quality time with their kids
- In fostering a love of nature and the outdoors
For more about the company and our milestones, check out our blog.