We believe in the power of community to help inspire the next generation of mountain bikers

Which is why we created the FLOW fund. This is our way of supporting passionate individuals who are fostering MTB experiences for families. Whether you’re leading a local shotgun ride group or organizing events through your bike shop, we want to help support your community and get more kids riding.

Do you have a ride group like this?

The FLOW Fund or Fueling Local Off-Road Whānau (Whānau means family. A nod to New Zealand's culture) supports MTB legends growing family-focused riding communities with free product and gear.

Frequently asked questions

Who is eligible to apply?

Anyone actively* building a positive MTB community for families, whether you’re leading regular rides, hosting meetups, or fostering an inclusive environment for kids and parents. You should be riding on MTB-specific terrain (not urban paths) and be open to new families joining.

*Please note this is to support established community groups. It is not designed as a starter fund.

How do you choose who gets selected?

Our team will review each application when they come in. We’ll consider how often you ride, how engaged your group is, and whether you’re welcoming new families to join the fun.

What do I get?

- A product budget to help grow and sustain your MTB community
- Marketing & amplification we’ll share your group’s story through our channels to inspire more parents to get involved.
- Ongoing support & connections to other leaders, you'll be part of a global network of MTB parents and retailers shaping the future of family riding.

Do I need to be part of a bike shop?

Nope, you don’t need to be partnered with a bike shop. But if you are, that’s awesome! However, this fund is for community driven groups and events. It is not for commercial use

When do applications close?

Applications will be reviewed on a rolling basis, however, due to the nature of the fund we aren't able to accept every application (as much as we'd be stoked to) and will update the page if we reach capacity.